May 28, 2026 · International Day of Action for Women’s Health
Campaign Materials
Organizations and individuals joining the May 28 Campaign are warmly invited to use the official campaign materials to strengthen advocacy, programming, and public action.
These resources are designed to make participation simple and impactful—whether you are posting on social media, organizing an event, or developing advocacy materials.
Everything here is intended to help you show up, speak out, and amplify our collective demands for health rights and Sexual and Reproductive Health, Rights and Justice (SRHRJ).
What’s available — jump to a section
Brand · Official logos
Section 1 · Campaign visuals
The asset pack includes character graphics, decorative elements, and blank placards designed for you to fill in with your own calls, demands, and messages.
Tips for use
Keep text short and clear when layering over illustrations. Upload logos with transparent backgrounds. Avoid overcrowding — spacing improves readability and accessibility.
Gentle reminder
Out of respect for our artists, please do not use AI tools to alter, edit, or customize campaign materials. These creative assets were made with care and human creativity.
Use this to bring energy and visibility to your feed and story posts.
Format guide
Use the .mp4 file for Instagram, Facebook, LinkedIn, and TikTok. The .gif file is ideal for X (formerly Twitter) and Bluesky.
Update your profile picture and frame across platforms to show your solidarity with the campaign throughout the week of May 28.
Access profile frame templatesCampaign partners and individuals can upload any of the prepared digital placards to their Instagram and Facebook Stories. Available as an editable Canva template, they can be customized and translated to align with your own campaign.
Access story placard templatesSection 2 · Social media content
Upload a single card or a full set to amplify the demands across your platforms.
Posting tips
Instagram allows up to 20 images per post. Meta Business Suite allows up to 10 images per post. Choose the format and number that works best for your page and audience.
For more messaging, refer to the 2026 Call to Action and the Global Consultations Report.
To support flexible and community-led storytelling, we have created a Canva template that partners and individuals can adapt for their own campaigns. This template is designed so you can easily localize messages while keeping alignment with the May 28 Campaign identity.
What you can do with the template
Create your own campaign posts using official visuals · Add localized messages, languages, and contexts · Highlight specific demands from the Call to Action · Customize for your organization’s branding (where appropriate) · Adapt for different formats (posts, carousels, reels covers, and stories)
Section 3 · Social media content guide
Campaign week — occupy digital space
A structured posting guide to support campaign partners in amplifying messages across platforms. Adapt, translate, and localize all messages to fit your audience and context.
Hashtags & tagging
Include primary hashtags in every post. Add supporting hashtags where relevant. Write hashtags in CamelCase so screen readers can parse each word.
Primary
Supporting
Tag on Instagram or mention in comments — campaign partners
Section 4 · Accessibility guidelines
Accessibility must be integrated into every stage of campaign planning, communications, and design — not added as a final step.
Use clear and simple language. Avoid overly technical or academic wording.
Structure documents using proper heading levels (H1 → H2 → H3) to support screen reader navigation.
Use descriptive hyperlinks — for example, “Read the Call to Action” instead of “Click here.”
Keep text left-aligned and use sentence case for easier reading and comprehension.
Provide alt text for all informative images, graphics, illustrations, and posters.
Ensure sufficient color contrast between text and background for readability.
Avoid flashing visuals or rapid animations that may trigger sensory sensitivities or seizures.
Add captions and subtitles to all video content and review them for accuracy before publishing.
Provide transcripts for videos, audio recordings, podcasts, and speeches where possible.
Write hashtags in CamelCase (e.g., #StrengthenHealthSystemsNow) to improve readability for screen readers.
Place emojis at the end of sentences, not at the beginning or in place of words.
When sharing infographics or data, provide text summaries or describe key findings in the caption.
Contact
Get in touch:
Looking for ways to get involved? Explore actions you can organize, adapt, or amplify in your community and networks:
You can also help us track and amplify local and global mobilizations by registering an event, activity, or campaign action you are organizing for May 28 Campaign.